How to Take Care of an Automatic Watch
A luxury automatic watch can last a lifetime with simple care.
Updated 11 November 2026
Wear or wind it
Wear it regularly or wind it 20 to 40 turns by the crown. A watch winder keeps it running when you rotate watches.
Keep it away from magnets
Phone speakers, laptops and bag clasps can magnetise a watch and make it run fast. A watchmaker can demagnetise it in minutes.
Water
Check the water resistance and screw the crown down before swimming. Rinse after the sea.
Cleaning and storage
Clean the bracelet with a soft brush and mild soap; store the watch in its box away from heat.
Service
Service every 5 to 10 years at an authorised service centre and keep the papers.